Pauline loses her work permit under the Trump Administration in NYC. Instead of waiting for permission to work, she decides to build her own company. A luxury brand merging scented products, thoughtful design, and pure ambition. She begins hand-pouring concrete jars in her apartment — small objects of beauty, made with defiance and determination.

A relentless quest to create the best scented candles available in the market. Pauline refines fragrances, concrete formulas, design. No shortcuts. Only obsession. The studio becomes her meditation. Every failure is data. Every prototype is a step closer to something she refuses to compromise on.

After 7 years abroad, Pauline brings Mon Dada back to Belgium. Her mom — Mon Dada's number one fan — joins the team. They start in the parents' garage. Two generations. One vision. Mom takes charge of production. A family partnership is born from love, trust, and shared obsession with craft.

Growth from a family operation to a full female-led production team. From 2 to 7. From a parents' garage to a dedicated warehouse in Belgium. Full control of every step: pouring, creating concrete, design, finishing. Not just candle makers — concrete craftspeople, fragrance architects, designers. Sisterhood building something together.

Together with the new team of Wout Van Aert and Sarah De Bie and co-investor Bruno Descamps, CEO of Lamett, a vision and a plan were drawn up for the years to come. MON DADA’s ambitions and vision fit perfectly with their business philosophy. They are delighted to be able to support Pauline and her team and help MON DADA grow into a trendsetting company.

Pauline's husband, Bernard joined Mon Dada. He made history as the very first man at Mon Dada. (Cue the confetti! 🎉)

Pauline and Bernard became proud parents of Baby Boss Alix. At her birth, the next generation of Mon Dada is already part of the story.

Inspired by their little “Babby Boss”, they created 'MON Petit DADA' a special gift set born from love, family and new beginnings.

When Pauline launched Mon Dada in 2019, her vision was to combine wellness, sophistication and striking design. After five years of distributing concrete candles worldwide, the brand naturally evolved into a refined Home Spa collection.

Together with Bernard's expertise in natural medicine and active ingredients, him and Pauline searched across Europe for suppliers committed to pure, natural formulations, eventually finding the perfect partner in Puglia, southern Italy.

Pauline and Valerie, founder of Val Pottery, met during their student years. This was a time of shared parties, laughter, and carefree moments. Today, both are female entrepreneurs and new mothers, building their own handcrafted brands with the same passion. Their first collaboration, Ensemble, marks a reconnection: a celebration of where they started, and where they are now. Ensemble features indoor and outdoor candles with a mix of Mon Dada's iconic concrete texture and Val Pottery's iconic ceramic color range.

CORSE is a high-end outdoor candle collection crafted from concrete, inspired by the rugged cliffs and rock formations of the island of Corsica. Soft, organic shapes reflect stones shaped by wind and water over time, embracing the beauty of natural imperfection.

Designed for longevity, each candle features a refill system that allows the concrete body to be reused endlessly, making the collection both sustainable and future-proof. Available in a range of nature-inspired colors, CORSE, designed by Cas Moor, brings timeless outdoor elegance shaped by nature.