This is Mon Dada
Mon Dada is not just another candle brand. It's a philosophy made physical. Converging concrete, wax, scent and light into something you can feel. This is the story of how we became. Where we are now, and how we got here.
Scroll backward through time. From today's vision to the stories that made it possible. From a full team of bosses to mom boss' garage. From a warehouse in Belgium to an apartment in New York City. Watch how necessity became obsession. How a lost work permit became the catalyst for something that refused to compromise.
Begin at the beginning. Or start where we are today, and unravel how we got here.
THIS IS MON DADA
The world doesn't need another candle brand.
Mon Dada is not a candle brand. It's a sensory design philosophy made by makers who refuse shortcuts. Full vertical production control. Handmade in Belgium, born from necessity, built on obsession. Every product is the result of relentless craftsmanship. Designed to be felt — not just sold. Sensory living for people who believe touch, scent, light, and presence matter.
EXPANDING COLLECTIONS
Not just candles anymore
When Pauline launched Mon Dada in 2019, her vision was to combine wellness, sophistication and striking design. After five years of distributing concrete candles worldwide, the brand naturally evolved into a refined Home Spa collection.
In 2024, Bernard joined with his expertise in natural medicine and active ingredients. Together, they searched across Europe for suppliers committed to pure, natural formulations, eventually finding the perfect partner in Puglia, southern Italy.
A new chapter began, where design meets care and candles become rituals.
A transformation from candles to care.
A NEW BOSS
The birth of Baby Boss
Pauline and Bernard became proud parents of Baby Boss Alix. At her birth, the next generation of Mon Dada is already part of the story.
Inspired by their little “Babby Boss”, they created 'MON Petit DADA' a special gift set born from love, family and new beginnings.
NEW FORCES
A new chapter
Together with the new team of Wout Van Aert and Sarah De Bie and co-investor Bruno Descamps, CEO of Lamett, a vision and a plan were drawn up for the years to come. MON DADA’s ambitions and vision fit perfectly with their business philosophy. They are delighted to be able to support Pauline and her team and help MON DADA grow into a trendsetting company.
THE EXPANSION
From garage to warehouse. A team of 7 female makers.
Growth from a family operation to a full female-led production team. From 2 to 7. From a parents' garage to a dedicated warehouse in Belgium. Full control of every step: pouring, creating concrete, design, finishing. Not just candle makers — concrete craftspeople, fragrance architects, designers. Sisterhood building something together.
COMING HOME
Bringing it home. A family partnership begins.
After 7 years abroad, Pauline brings Mon Dada back to Belgium. Her mom — Mon Dada's number one fan — joins the team. They start in the parents' garage. Two generations. One vision. Mom takes charge of production. A family partnership is born from love, trust, and shared obsession with craft.
THE OBSESSION
Chasing the perfect scent. One jar at a time.
A relentless quest to create the best scented candles available in the market. Pauline refines fragrances, concrete formulas, design. No shortcuts. Only obsession. The studio becomes her meditation. Every failure is data. Every prototype is a step closer to something she refuses to compromise on.
THE DREAM IN NYC
A girl. A lost permit. A vision.
Pauline loses her work permit under the Trump Administration in NYC. Instead of waiting for permission to work, she decides to build her own company. A luxury brand merging scented products, thoughtful design, and pure ambition. She begins hand-pouring concrete jars in her apartment — small objects of beauty, made with defiance and determination.
